Family Forming: Adoption, Maternity, Fertility & Infertility

Not everyone follows the same path to building a family. Physical, emotional, and financial well-being can be impacted when navigating the complexities of trying to build a family. The Franklin County Cooperative Health Plan offers comprehensive coverage for various family-forming options, including coverage for maternity and fertility services as well as reimbursement for the acquisition of donor materials, adoption and surrogacy expenses. Explore the resources below to learn more:

Maternity Benefits

Our health plan offers comprehensive maternity coverage with most members paying just the annual deductible for a traditional pregnancy. Coverage is available at both in-network or out-of-network providers. Several support programs are available for expectant families, including the Maternity Support Program and Maven.

Maternity Support Program

The Maternity Support Program, offered through United Healthcare, provides personalized guidance from experienced maternity nurses. These nurses offer valuable insights into maintaining healthy pregnancy habits and provide educational resources every step of the way. There is no cost to join the program and completing it qualifies you for a $200 incentive. For further details about the Maternity Support Program, contact the number on the back of your United Healthcare ID card: 1.877.440.5983.

Maven Maternity and Newborn Care Program

This 21 month program provides end to end virtual support for expected mothers and fathers during pregnancy and 12-months postpartum. Support is available for partners, miscarriage and loss, return-to-work, newborn care, and more!

Doula Coverage

Doulas play a crucial role in providing comprehensive support to birthing parents throughout the entire childbirth journey, offering emotional, physical, and informational assistance before (antepartum), during (labor and delivery), and after (postpartum) childbirth. Their presence has been shown to significantly reduce negative birth outcomes and enhance the overall birth experience. Under the Health Plan, there are two coverage options available for doula services:

  1. Maven Virtual Doulas: Access virtual doula support through Maven at no cost to you.
  2. UHC In-Person Doula Coverage: Receive up to $3,000 reimbursement for in-person (or telehealth) doula expenses. You have the flexibility to engage with any certified doula of your choice and submit the necessary information to United Healthcare for reimbursement.

Doula Resources

Fertility Coverage

The health plan covers fertility treatments and fertility medication for covered employees and/or spouses/domestic partners. Coverage is only available if services are received from in-network providers. Applicable annual deductibles, coinsurance, and annual out-of-pocket maximums apply and the combined lifetime maximum benefit for all medical and pharmacy expenses is $30,000 per eligible member. Services covered under the medical and pharmacy benefits include:

  • Medical: Fertility preservation, IUI/IVF, associated donor medical expenses, and egg retrieval/storage
  • Pharmacy: Fertility medication

While not mandatory it is strongly encouraged to enroll in Family Building and Fertility Solutions Plus.This program is a partnership between UnitedHealthcare and Maven. See Maven Support below to learn more.

Maven Support

Maven is a comprehensive virtual support program tailored to meet the needs of you and your family. It's tailored to complement your maternity and fertility benefits. Maven seamlessly collaborates with your coverage to deliver personalized care throughout the journey from preconception to postpartum. It is also your path to Maven Wallet, which offers support and reimbursement for the acquisition of donor materials, adoption, and surrogacy.

Whether you're at the beginning stages or further along in your reproductive and family health journey, Maven is readily available round-the-clock. Gain access to top-rated providers who offer education and coaching through unlimited video appointments, messaging, and classes—all accessible from the convenience of your own home through three distinct programs.

  • Family Building and Fertility Solutions Plus: This program is a partnership between UnitedHealthcare and Maven. A dedicated Maven Care Advocate helps you navigate preconception, fertility preservation, fertility treatment, adoption, and surrogacy. If you are considering fertility preservation or treatment, Maven will connect you to an experienced fertility nurse thorough UnitedHealthcare for clinical guidance and referrals for in-person treatment.
  • Maven Maternity and Newborn Care: This 21 month program provides end to end virtual support for expected mothers and fathers during pregnancy and 12-months postpartum. Support is available for partners, miscarriage and loss, return-to-work, newborn care, and more!
  • Maven Wallet: Maven Wallet is an easy-to-use financial tool within the Maven Platform that provides financial reimbursement for the acquisition of donor materials, adoption, and surrogacy expenses.

Once enrolled, you’ll be paired with a dedicated Care Advocate who can provide guidance on your benefits and connect you with various resources, including in-network fertility clinics, specialists, doulas, lactation consultants, and more. While enrollment in Maven is voluntary (except for those using Maven Wallet), it's highly recommended, especially for those navigating challenging paths to parenthood. The plan covers all Maven enrollment and membership costs.

Enrollment in Maven is confidential and free to employees and spouses/domestic partners enrolled in the health plan. Activate your free membership by downloading the Maven Clinic app or visiting the Maven Clinic website.

Maven Resources

Maven Wallet

Maven Wallet is a reimbursement program. Qualified fertility, adoption, or surrogacy expenses are paid by the member and paperwork (receipts, etc.) are submitted to Maven Wallet for reimbursement. Reimbursement is made through employee payroll. Fertility and Surrogacy reimbursements are treated as taxable income. Certain adoption reimbursements may receive more favorable tax treatment.

Note: Maven Wallet cannot provide tax advice. It is strongly recommended that you consult with your personal tax advisor to discuss your personal tax implications related to this benefit. This is a separate benefit than the $30,000 provided for fertility services. This is not a United Healthcare program. Maven Wallet administers this program and enrollment in Maven is mandatory.

Fertility Wallet

Employees enrolled in the health plan are provided a $10,000 lifetime maximum benefit per household for acquisition of donor materials not covered under the health plan including materials obtained from a cryo-bank.

Adoption and Surrogacy Wallet

Employees enrolled in the health plan are provided a $30,000 lifetime maximum benefit per household for adoption and surrogacy services.

Maven Wallet Resources

Neonatal Resource Services

United Healthcare's Neonatal Resource Services offer invaluable support by connecting you with a dedicated neonatal nurse. These nurses are available to address your inquiries and assist you in coordinating with the Neonatal Intensive Care Unit (NICU). They help develop a plan for bringing your baby home, ensuring you have access to necessary services, equipment, and local resources. For further details about this program, please reach out to United Healthcare using the contact number provided on the back of your United Healthcare identification card: 1.877.440.5983.

Additional Support

Support During Conception and Pregnancy

Family Building and Diversity

Postpartum Support

Lactation Support and Breastfeeding

Lactation support and counseling, personal electric breast pumps, and breast milk storage bags are covered under the medical plan. To find in-network providers and/or approved breast pump suppliers call the number on the back of your UnitedHealthcare medical ID card (1.877.440.5983).

Emotional Wellbeing Solutions

Contact your EWS 24/7 at 1.800.354.3950 to speak with a Masters-level clinician about all of life's challenges. Virtual and in-person support is available. 8 visits per problem per year.

  • WorkLife: Available through your EWS, WorkLife services can help you navigate all the demands of life. Whether you're looking for childcare, have house repairs, or need help finding a new apartment, WorkLife can help you find something that meets your needs. Call 1.800.354.3950 to get started.

Legal Support

All benefits-eligible employees are eligible for a 30-minute attorney consultation at no cost to you, plus 25% off on continuing services through Optum. Access resources at LiveandWorkWell.com and use the access code EAP. For additional information, call the 24/7 EWS Helpline at 1.800.354.3950.

Employees enrolled in the voluntary MetLife Legal Plan have unlimited access to a nationwide network of attorneys including legal services related to reproductive assistance matters.

Legal Resources

Financial Wellness

Growing your family can cause financial stress, but Enrich Financial Wellness is here to help. You can work one-on-one with a financial coach for free. Call 888.801.1451 to get started today. Enrich can also be found under the 'Wellness Hub' tab in your ThriveOn portal. To register your account and get started today head to fccThriveOn.com.


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